Logo & branding

We've created some guidelines to help you determine the best way to use our brand.

Download pack coming soon!

 

Logo variations

 1. Logotype

1. Logotype

Logotype (horizontal)

Use as often as possible

 2. Stacked logo

2. Stacked logo

Stacked logo (vertical)

Use in marketing materials when space is limited

 3. Glyph

3. Glyph

Glyph

Use when space is limited

 1. Logotype

1. Logotype

  2. Stacked logo

2. Stacked logo

 3. Glyph

3. Glyph

Inverted branding is used on darker backgrounds

White brand on a coloured background. Use these sparingly, with the same guidelines above

We thank you for not recolouring, reshaping, editing or adding special effects to our logo.


Logo Usage

Use a coloured version of the logo on white backgrounds

Use inverted branding on darker backgrounds, and sparingly
Banners, app icons, and full screen launch images are good examples

Do not place the brand on colours that clash, but instead use the ones listed

Be consistent with the colour throughout a document

Instead of embedding the logo into text, write Binder in plain text

Use the inverted branding sparingly (white brand on coloured background)

Binder

Binder

Binder

Binder

We thank you for not recolouring, reshaping, editing or adding special effects to our logo.


LOGO Use and COLOURS

You should only use the Binder brand once on a page, and refer to the company name in plain text thereafter. 
If you do find yourself using it twice or more, you should: be consistent with the colour and try to use the logotype or stacked logo for the first, and the glyph for the second.

Colour values

Pink

#ee4481
CMYK 0, 88, 20, 0

Light Blue

#478ecc
CMYK 71, 35, 0, 0

Orange

#f0592a
CMYK 0, 80, 94, 0

Dark Blue

#4454a5
CMYK 84, 76, 0, 0

Aqua

#009688
CMYK 83, 19, 53, 2

Black

#231f20
CMYK 0, 0, 0, 100

Purple

#8f3e97
CMYK 50, 90, 0, 0

Green

#4cae4e
CMYK 72, 5, 95, 0

White

#ffffff
CMYK 0, 0, 0, 0


Spacing

Logotype

Leave 33% spacing around the Logotype

The right edge of the glyph should be 20% away from the Binder type

Stacked logo

Leave 25% spacing around the Stacked logo

The bottom edge of the glyph should be 20% away from the Binder type

Glyph

Leave 25% spacing around the Glyph

While our spacing is quite precise, your best guess will be okay.


Application icons

Windows 7 and below

OSX & iOS

Android

Windows 8 and up

 1. Windows 7 and below

1. Windows 7 and below

 2. OSX & iOS

2. OSX & iOS

  3. Android

3. Android

  4. Windows 8 and up

4. Windows 8 and up


Logos and images

Our logo represents who we are and what we do; changing it can distort our image.
Please do not alter, change, add to or modify our logo in any way.

Your Binder should not need any more of our logos or branding – we have already put them in! You can personalise your own Binder with your logos and images.

Please do not use our images or illustrations in any material without permission.

Names

Do not use the word "Binder" in any domain or site name, including variations and misspellings.

Do not use the word "Binder" in way that could be confusing or misleading, or suggest that you are endorsed by, affiliated with, or supported by Binder.